Our Approach
Whether you are running for office, fighting in advance of an issue, or looking for a better way to communicate with your supporters or shareholders, GQR will work with your team to build a successful approach. By having experts in opinion research, communications, digital & social media, corporate branding, and data analytics we will help you build an integrated campaign that relies on facts to determine your best actions.
Polling and Strategy Domestic Campaigns
No polling and strategy firm has succeeded in more races and issue campaigns than GQR. Over and over, in the toughest, most competitive races, we have helped our clients campaign, win, govern, and win again. Starting with President Bill Clinton’s historic campaign in 1992, we have helped elect a generation of Democratic leaders at the national, state, and local level, and we have helped scores of progressive advocacy groups sharpen and elevate their issues – on healthcare, the environment, civil rights and equal rights, and gun safety.
Polling and Strategy International Campaigns
GQR’s insightful opinion research and winning strategies help to power the campaigns of progressive leaders and NGOs around the world.
Starting with Nelson Mandela’s historic victory in South Africa in 1994, GQR has helped scores of leaders across six continents to run stronger campaigns and win more support. All three of Tony Blair’s campaigns. Australia’s first elected woman Prime Minister, Julia Gillard. The elections of Central European reformers like Viktor Yushchenko and Mikheil Saakashvili. Modernizing leaders in Latin America, including Rio de Janeiro Mayor Eduardo Paes and Bolivian President Gonzalo Sanchez de Lozada. The Nobel prize winning Campaign to Ban Landmines.
With experience in more than 90 countries, we help leaders define their vision, strengthen their parties, build their campaigns, win their elections, and sustain support while governing.
Communications
We work to tell the stories that move opinions. We have developed communications strategies for winning campaigns, progressive advocacy groups, and leading brands. GQR generates hypotheses, tests frames, oversees executions – and then leads data-driven strategies focused on key targets.
GQR works with political campaigns, global businesses, and advocacy organizations to test, create, and implement winning communication strategies. Our approach starts with opinion research: what messages work? Which messengers are most effective? Who are the key targets? What is the most effective medium?
Digital & Social Media
GQR works with international and US campaigns to employ best practices to advance campaign goals. GQR assists international and domestic clients with a wide variety of digital support including: Digital organizing execution, Digital content production support, Digital earned media strategy, Digital campaign staff training and recruitment, Disinformation detection and voter inoculation, Online advertising and targeting strategy, and more.
Campaigns and corporations now face a number of online threats to their success including the pervasiveness of disinformation, overt attempts from domestic and foreign parties to mislead voters, and an increasingly challenging environment for monitoring and understanding what voters see and read online.
Corporate Brand
We work with companies to grow market share, sharpen messaging, and improve reputation. We have developed strategies for some of the world’s leading companies, and link the discipline of an election-winning approach with creative insights into reputation drivers and decision-making.
GQR advises companies, institutions and associations on brand development, reputation planning, and strategic communications.
Our approach uses the incisive focus of election-winning strategies together with identifying key drivers of reputation. Informed by our campaign experience, we use opinion research to explore shifting landscapes and chart a distinctive positioning.
Data Analytics
We provide clients with secure, online dashboards to view and interact with their data. Online dashboards allow clients, and any partners they may designate, to access data and analysis at all times. Because they are structured to integrate multiple forms of data, our dashboards offer a 360 degree picture and strategic insights all in one place. Reports, public polling, maps, interactive visualizations, social media feeds and other kinds of information can all be included on these convenient online portals.
Our dashboards have multiple levels of security. They utilize two-factor authentication for secure access and allow different permissions by user, so that clients can determine how their data is used.