Graeme Trayner joins to lead GQR's corporate practice
WASHINGTON, DC and NEW YORK, NY, March 3, 2014 – Greenberg Quinlan Rosner, one of the world’s leading research and strategic consulting firms, announces the opening of a new office in New York City. GQR, led by Senior Vice President Anna Greenberg, supported last year’s election victory of Mayor Bill de Blasio and his campaign team with polling and strategic advice, and the office will support GQR’s growing work in the New York region. The new office is GQR’s fourth office around the world, joining Washington, London and Buenos Aires.
“We were honored to be part of Mayor de Blasio’s historic victory and to be part of a groundbreaking campaign,” said Anna Greenberg. “Establishing a New York office will allow us to support our strong and increasing base of clients in the region, and we are proud to expand our network to this great city.”
The office is led by Graeme Trayner, who was appointed March 1 as GQR Vice President to lead the firm’s corporate consulting practice worldwide. Trayner was most recently a partner in the London office of Brunswick Group, the international financial communications consultancy. At Brunswick, he created and led the group's insight practice and drove its expansion across Europe, North America and Asia. Trayner started his career as a GQR intern – and is the third former GQR intern to become a Vice President at the firm.
In addition to advising some of the world's most prominent political leaders – from Bill Clinton to Nelson Mandela to Tony Blair – GQR has counseled CEOs and other top leaders at many of the world's best known corporations, including TIAA-CREF, Microsoft, United Health Care, Boeing and CNBC. GQR specializes in applying cutting-edge thinking from political campaigning to corporate challenges.
“We are thrilled Graeme is joining to head up our New York office and lead our growing corporate practice,” said Jeremy Rosner, Executive Vice President of GQR. “Companies are increasingly assessed in the same harsh and unrelenting way as political candidates. Applying thinking from the campaign war room to the corporate board room can help companies navigate this landscape.”
Trayner, who brings 15 years of corporate research experience to GQR, said, “I am delighted to return to the firm where I started my career. As communications shifts from relying on gut instinct to a data-driven approach, insights into how campaigns build and mobilize support are becoming hugely relevant to business.”
Graeme Trayner has extensive experience in corporate reputation, brand development and issue management. Prior to joining GQR, Trayner was a partner in the London office of Brunswick Group, the international financial communications consultancy. At Brunswick, he created and led the group's insight practice, and advised companies globally on how to build and manage reputation.
His roots lie in progressive politics, having worked as a senior aide to British Labour Party pollsters Philip Gould and Deborah Mattinson. After graduating from the London School of Economics, he began his career working as an intern for GQR in Washington, DC. Trayner writes and speaks frequently on the convergence of business and politics, and on social psychology and corporate reputation.
About Greenberg Quinlan Rosner
Greenberg Quinlan Rosner is one of the world's leading opinion research and strategic consulting firms, working with corporations, issue groups, and political campaigns throughout the United States and around the world. Find out more about us, along with the latest research and commentary from our principals and analysts, at www.gqrr.com.