Elizabeth Sena has more than a decade of experience polling in the political, public affairs and strategic communications sector. As a partner, she provides research backed strategic advice to political campaigns, companies, and public affair groups. Sena also heads the analytics practice and is the Managing Director of GQR Canada. As a leading expert in new methodologies, Sena pioneered large-scale online studies for progressive organizations and academic institutions. She has also pioneered the development of systems that seamlessly integrate multiple sources of campaign data. These systems enable clients to more easily analyze complex data sets and make informed data-driven decisions. In the public affairs sector, Sena uses research to provide data-driven insight to shape government policy.
Some of her clients include the AFL-CIO, SEIU, DCCC, candidates at all levels on the ballot, and progressive groups in Florida, New Mexico, Nevada, Ohio, Michigan, Ontario, Alberta, and British Columbia.
Sena has also worked on the ground for campaigns in Florida, and for the Richardson for President campaign in Iowa. She is also an experienced focus group moderator, having led over a hundred discussions across North America.
Prior to joining GQR, Sena worked as a Senior Analyst at The Feldman Group, the Director of Client Services for YouGov/Polimetrix, and as a consultant for Pollara.
She holds an Honors B.A. in Political Science from the University of Toronto, an M.A. in Political Science with a specialty in Political Campaigning from the University of Florida, and has completed her Ph.D. coursework from Carleton University in Ottawa. She is currently an Adjunct Professor at the University of Florida, where she co-teaches the Advanced Campaign Strategies course.