Why We’re Learning Even If We’re Not Paying Attention…

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Thursday, May 8th, 2014

Every day, we each encounter 3,000 messages from brands, businesses and organizations. In this environment, it is hard to fathom how any one perspective sticks with us or how an individual or institution can get its case across. But, the area of “low-involvement thinking” sheds light on how we form attitudes about topics and issues even if we are not fully engaged, and how brands and reputations evolve and change.