As the polls closed for the UK’s EU referendum, Greenberg Quinlan Rosner put a poll into the field to understand why voters made the choices they did. Conducted on behalf of the Trades Union Congress (TUC), it shows a nuanced picture. Britain is not divided into two tribes, immigration was central but so was sovereignty. The Remain campaign won the economic debate but it didn’t count for much with Leave voters.
Click here for the 21 things you need to know to understand the result.
The full questionnaire can be found here and data tables here.
For more information contact info@gqrr.com or tweet James Morris (@jamesdmorris)