Reactions to Obama’s Joint Session Address: Insurance Companies

Monday, October 26th, 2009

As the Congress moves to floor action on health care reform, we wanted to highlight some important language and narrative issues – both for producing more intense support and en-gagement and for moving swing-independent voters. This memo focuses on the salience of holding insurance companies accountable, by testing key parts of President Obama’s joint session address on health care reform through the immediate dial reactions of 50 independents and swing voters in Denver, Colorado, the night of the address.