WASHINGTON, DC and TORONTO, CANADA, June 30, 2014 – Greenberg Quinlan Rosner Research (GQR), one of the world’s leading research and strategic consulting firms, is partnering with Canadian strategist Don Guy to launch GQR Canada. The new Toronto-based operation is GQRR’s fifth office around the world, joining Washington, New York, London and Buenos Aires.
“GQRRs track record for accuracy in polling, and deep understanding of key political and economic trends and issues is very relevant to our existing and future clients in Canada. Establishing a Canadian office will allow us to support our strong and increasing base of clients there, and we are proud to expand our network to this great country.” said Anna Greenberg, Senior Vice President of GQR.
The Canadian arm is led by Don Guy, who was appointed as Managing Director GQR Canada and Vice President in GQRR’s global practice. Guy is one of Canada’s most respected strategists and pollsters, having led four consecutive come-from-behind major election wins from 2003-2013. His research-driven strategies have guided hundreds of corporate and political clients to safe harbour over his 25 year career. Guy is also a founding partner in Kool Topp & Guy, Canada’s leading public affairs boutique.
In addition to advising some of the world's most prominent political leaders – from Bill Clinton to Nelson Mandela to Tony Blair – GQR has counseled CEOs and other top leaders at many of the world's best known corporations, including TIAA-CREF, Microsoft, Boeing and CNBC. GQR specializes in applying cutting-edge thinking from political campaigning to corporate challenges.
“We are thrilled Don is joining to head up our Canadian arm. His vast expertise on Canadian politics and our experience on engineering winning strategies for campaigns and corporations are the perfect match for this new office.” said Jeremy Rosner, Executive Vice President of GQR.
Guy noted, “I am delighted to be returning to my first professional love – polling - and to bring the leading edge insights and tools that have driven global progressive change to my clients in Canada. As communications shifts from relying on gut instinct to a data-driven approach, insights into how campaigns build and mobilize support are becoming relevant to business.”
Guy will be re-united with Elizabeth Sena, Vice President at GQRR, coming off another successful campaign as the pollster for the Working Families Coalition in Ontario, and the leader of the GQRR Analytics innovation practice, which will serve the growing needs of our expanding clients in Canada