Greenberg Quinlan Rosner Research and Third Way conducted focus groups in late 2011 with swing voters in Ohio and North Carolina to explore their views on clean energy and its link to innovation and economic growth. The results were telling. Despite the conventional, and incorrect, wisdom that the cap-and-trade debate, the politicization of climate change and the controversy over Solyndra have put a damper on support for clean energy, these swing voters continue to express a strong desire to get America running on clean energy. However, these focus groups show that supporters of clean energy may need a new approach to rallying the public to their cause and maximizing support for clean energy.
Written by Al Quinlan, Andrew Baumann, Joshua Freed, and Matt Bennett for Third Way.