Creating a New Economic Narrative: Engaging the Rising American Electorate for 2012


As the end of Congress’s summer recess nears and Washington prepares to reengage on the debate over the economy, new research makes clear how essential it is for progressives to engage the voters who put them in power in 2006 and 2008 using an economic narrative that connects with their current lives and motivates them.

The Rising American Electorate (RAE)—unmarried women, people of color, and younger voters—comprises a rapidly growing majority of the eligible voting population in this country. These voters formed a strong base for progressive victories and drove change in 2006 and 2008; however, among some, their support for Democrats dropped in 2010. Regaining that support and motivating these voters to turn out is crucial for President Obama’s reelection and congressional victories in 2012 among those who support an agenda for economic recovery for the middle class.

This is a real challenge. Dissatisfaction with Washington’s inability to make any progress on economic issues, coupled with the fact that these voters are disproportionately feeling the brunt of the economic downturn, creates uncertainty about those currently in office and leaves RAE voters with little motivation to engage in political issues. Key groups including unmarried women and young voters continue to indicate strong support for Obama and the Democrats heading into next year, but a stronger economic rationale is needed to ensure they turn out and support traditional allies who support their public policy agenda.

Key Findings

  • Uncertainty about progressive’s ability to handle economic problems
  • Women’s economic concerns center on wages and cuts to benefits and state workers
  • RAE voters are less motivated to vote than non-RAE voters
  • RAE voters’ support for progressive candidates remains below 2008 levels

Read the entire memo here: DCorps-WVWV RAE-Memo

Frequency questionnaire: DCorps-WVWV RAE-FQ

Find additional information at Women’s Voices, Women Vote Action Fund or Democracy Corps

Methodology

This memo is based on a national survey of 1480 likely 2012 voters (1000 weighted) August 6-10, 2011 conducted by Greenberg Quinlan Rosner Research for Democracy Corps and Women’s Voices, Women Vote Action Fund. Unless otherwise noted, margin of error= +/- 2.5 percentage points at 95 percent confidence.


Source: Stanley B. Greenberg, Anna Greenberg and Melissa Egelsky

Clients: Women's Voices, Women Vote Action Fund and Democracy Corps