Case Studies Blog


Are We Prepared for the Next Outbreak?

Are We Prepared for the Next Outbreak?

The Ebola outbreak that peaked in mid-2014 sparked more worldwide fear and attention than any epidemic in recent history. Experts believe it’s not a matter of if there is another pandemic, but when. In the wake of the 2014 Ebola outbreak, is the world willing to invest now to prevent another pandemic in the future?

Small Country Uses Big Data to Drive Historic Vote

Small Country Uses Big Data to Drive Historic Vote

On November 30, 2014 the Liberal Democratic Party of Moldova (PLDM) won the most votes among the three leading pro-European parties in the Moldova Parliamentary election. PLDM’s forceful advocacy of a European future for Moldova helped boost the party’s vote and expand public acceptance of a European path. 

The Social Media World vs. Real Life Events

The Social Media World vs. Real Life Events

While social media is a powerful tool to connect and engage with people around the world, social media data can also be used to analyze emerging trends and conversations that are developing on social media platforms.  In order to make use of these trends, however, we must first understand how events in the real world make their way into social media conversations.

Moving Toward "Openness": Microsoft

Moving Toward "Openness": Microsoft

Microsoft’s software transformed the world with Bill Gates’ vision of “a PC on every desk.”  But over time, its aggressiveness and ubiquity provoked fears of dominance and lock-in.  It got so bad that people took to the streets protesting a Microsoft file format.

The Underdog Race for New York City Mayor: Bill de Blasio

The Underdog Race for New York City Mayor: Bill de Blasio

In 2013, New York City Democrats looked forward to electing one of their own to run the largest city in the country for the first time in 24 years. Only no one thought it would be Bill de Blasio. The Public Advocate managed just 7 percent in early public polling.

Winning Back the Majority: Minnesota House Democratic Caucus

Winning Back the Majority: Minnesota House Democratic Caucus

Some candidates will need to convey a sense of cultural connection with their voters that may differ from leadership. In those cases, we’ll not only test those district-specific issues but also examine how to position the candidate to best demonstrate his or her connection with their community and independence from party orthodoxy.  A recent example of this approach is how we were able to win back the majority in the Minnesota House.

Overcoming Republican Redistricting: Gary Peters

Overcoming Republican Redistricting: Gary Peters

In 2012 Michigan Congressman Gary Peters found his  Oakland County-based  9th District cut to pieces after Republican redistricting in an effort to forcibly retire the rising Democratic star.  After assessing the possibilities, Peters chose to run against Hansen Clarke in the 14th.

Representing a District after 40 Years of Republican Domination: Martin Heinrich

Representing a District after 40 Years of Republican Domination: Martin Heinrich

For over a decade, New Mexico’s First Congressional District has been a tempting target for both political parties. In the 2008 election, Greenberg Quinlan Rosner advised Martin Heinrich in his successful campaign to be the first Democrat to represent central New Mexico in over 40 years. In 2010, however, the tough environment for incumbents and the split nature of the district meant that winning back this seat would be a top priority for the Republican Party.

Finding Momentum at the Right Time: Michelle Lujan Grisham

Finding Momentum at the Right Time: Michelle Lujan Grisham

New Mexico’s 1st Congressional District, after decades of Republican domination, has become a solidly Democratic district. The district had not elected a Democrat to Congress until 2008 when Martin Heinrich was elected, and in 2012 when he vacated his seat to run for Senate the stage was set for a hotly contested Democratic primary that would likely determine the general election.

How Democrats Win in Red States: Tim Johnson

How Democrats Win in Red States: Tim Johnson

In 2002, two popular and unbeaten South Dakotan politicians went head to head in what would become one of the closest Senate races in US history. Senator Tim Johnson, a first term incumbent Democrat, faced Congressman John Thune, a Republican hand-picked by President Bush and Karl Rove. As the campaign began in earnest, Thune led Johnson in the polls by 9 points and was favored on a host of crucial leadership attributes.  Things were not looking good for the Democratic incumbent. But...

Winning in a Crowded Field: Rahm Emanuel

Winning in a Crowded Field: Rahm Emanuel

In 2011, Greenberg Quinlan Rosner played a critical role in developing a strategic framework and targeting strategy for Chicago Mayor Rahm Emanuel in his successful campaign to succeed long-time Mayor Richard M. Daley. After more than two decades in office, Mayor Daley’s decision to retire left the city with its first wide open contest for mayor in a generation. 

In Business, Being Transparent Doesn't Always Help: Lululemon

In Business, Being Transparent Doesn't Always Help: Lululemon

Lululemon Athletica is a major producer of yoga activewear, with annual revenue of over a $1 billion and over 200 stores across North America and Oceania. On March 17, 2013, a major quality complaint for a vanguard product posed a significant threat to how the company and its products were viewed by consumers.

Modernizing a Party to Rebuild its Majority: The British Labour Party

Modernizing a Party to Rebuild its Majority: The British Labour Party

By the time Tony Blair took over the party leadership in 1994, it had been 15 years since the Labour Party had last formed a government. Blair knew that for the Party to regain the confidence of the British public, Labour would first have to change itself.

Leading a Country into Freedom: Nelson Mandela and the ANC

Leading a Country into Freedom: Nelson Mandela and the ANC

Nelson Mandela and the African National Congress had been fighting for decades to free South Africa from apartheid. In 1994, they were able to compete in South Africa’s first free and open elections, but the ANC was a liberation movement, not a political party, and they were fighting an election against the disciplined, experienced machine of the incumbent government.

Most Accurate Polls in the 2012 US Election

Most Accurate Polls in the 2012 US Election

The conventional wisdom was always that the 2012 presidential election would be a close race. Greenberg Quinlan Rosner and Democracy Corps provided in-depth public opinion research and tracking on key political and economic trends and issues. 

Winning Hospital Market Share: Cooper Hospital

Winning Hospital Market Share: Cooper Hospital

Cooper University Hospital in Camden, NJ, was in the process of turning itself into a world-class hospital.  It had built South Jersey’s only Level 1  trauma center, was a leader in cutting-edge medical research and innovation, and had begun training the next generation of physicians. Yet Cooper still struggled to gain market share.

Building democracy in a post-conflict state: NDI’s program in Iraq

Building democracy in a post-conflict state: NDI’s program in Iraq

On the eve of a new government in late 2010, Iraq’s democracy was at a crossroads. The National Democratic Institute (NDI) hoped to use public opinion research to encourage Iraq’s parties and leaders to show more focus on substantive agendas, rather than just backroom political deal-making.

Overturning Don't Ask, Don't Tell

Overturning Don't Ask, Don't Tell

When President Obama signed the bill repealing Don’t Ask, Don’t Tell on December 22, 2010, he completed a long journey for the gay community, particularly for those who serve or have served in the U.S. military.