Peter McLeod

Senior Advisor

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Peter McLeod leads on research and strategic consulting for corporate, political and non-profit clients across Europe. He ran GQR’s London office for three years from 2017.

Beginning his career in 2005, Peter has worked in 19 countries spanning Europe, Africa, the Middle East and the Americas. His advice to clients on campaign strategy, reputation, and brand and issues management is built on deep qualitative and quantitative insights into both public opinion and elite audiences. He engages in every stage of the research cycle, being an experienced pollster, focus group moderator, and elite interviewer, and brings that data to life when presenting in boardrooms and campaign war rooms alike.

Besides national political leaders, Peter’s clients have included elite professional services firms, world-leading technology companies, carmakers and brewers, as well as trades unions, human rights campaigners and humanitarian aid organizations.

Peter joined GQR in 2013 following seven years with GlobeScan, experts in reputation, brand and sustainability research. During that time he spent two years in San Francisco, helping to establish the company’s presence on the US west coast. He has a BSc in Physics from Edinburgh University, and an MSc in Comparative Politics from the London School of Economics.