Jiore Craig is a Vice President and Director of the Digital Practice at GQR. In 2020, Craig and her team helped lead the largest-ever project aimed at helping Democratic campaigns, all across the nation and at every level of the ballot, as well as hundreds of leading progressive organizations, stay on offense and avoid falling into disinformation traps. She is focused on getting the Democratic and progressive communities to engage in best practices that emphasize building online trust and getting accurate information to voters most heavily impacted by influence campaigns instead of the status quo approach resulting in knee-jerk reactions to echo chamber discourse. This year alone, she and her team trained over a thousand Democratic candidates, campaign officials, and leaders and staff in progressive organizations on navigating online attacks. Her team also helps campaigns and progressive organizations navigate social media platform policy changes disproportionately impacting the democratic process.
Craig and her team strongly believe in thinking outside the widely sold U.S. best practices playbook after working on campaign strategy across five continents. After Trump’s election in 2016, Craig and her team were brought in to share best practices on how social media is manipulated to advantage foreign powers and political opponents. She works with political campaigns, donors, elected officials and progressive organizations in the US and abroad on how to understand disinformation and the role of social media platforms in a political context, especially in the lead up to major elections. This work includes directing offensive digital programs driven by online organizing and creative digital communication campaigns designed to win support and absorb attacks.
Drawing from years of work for campaigns and organizations abroad – Craig is changing conventional wisdom on how to beat the bad guys online. She has extensive experience in Eastern and Western Europe, Latin America, Asia, Africa, and the Caribbean. She specializes in differentiating between online sentiment and wider general public opinion, running digital programs that build trust, disinformation detection and rapid response, and partnering with teams abroad to implement digital strategy and infrastructure that fit their unique country landscape. Craig is well-versed in mixed research methodologies, including new digital methods in digital listening to collect qualitative and quantitative data online. Her work has been cited by the Washington Post, New York Magazine, The L.A. Times, The New Yorker, NBC News, and Huffington Post.