DIGITAL FOR CAMPAIGNS
GQR works with international and US campaigns to employ best practices to advance campaign goals. GQR assists international and domestic clients with a wide variety of digital support including:
- Digital organizing execution
- Digital content production support
- Digital earned media strategy
- Digital campaign staff training and recruitment
- Disinformation detection and voter inoculation
- Online advertising and targeting strategy
- Online mobilization tools and strategy
- Online voter database development and management
- Social media acquisition strategy
- WhatsApp, Telegram, and SMS strategy
- Online rapid response capability
- Defense against the dark arts
- Effective websites
Campaigns and corporations now face a number of online threats to their success, including the pervasiveness of disinformation, overt attempts from domestic and foreign parties to mislead voters, and an increasingly challenging environment for monitoring and understanding what voters see and read online.
We have long been focused on defending campaigns from inevitable online threats. We know where voters exist online and how dark digital firms will target them on and offline. We work to protect campaigns through strategy support, voter inoculation programs, social media threat analysis, social media monitoring, donor education, and disinformation and cyber-security trainings for campaigns and progressive organizations.
SOCIAL LISTENING & NETWORK ANALYSIS
GQR closely follows activity on Facebook, Instagram, Twitter, and other online conversations, content engagement, and influencer networks to better understand public opinion. Social listening supplements our qualitative and quantitative research package to create a more complete picture of how people are talking about issues, candidates, brands, and current events. Using an online data gathering tool, we provide an additional early indicator of whether online conversation, which interacts with public polls and mainstream media, is generally giving insights into the concerns of key voters or is mostly acting as an echo chamber that may be under representing critical opinion.
Campaigns around the world have touted the power of social media armies to spread their message and mobilize supporters. Our sense is that deep listening to social media conversation – similar to listening done in focus groups – to gauge implicit opinion captures much of what was missed in the recent election with surprising results. To supplement qualitative listening, the GQR Digital team is using social media to enhance our ability to listen to help confirm or challenge findings from our research.