On the eve of a new government in late 2010, Iraq’s democracy was at a crossroads. The National Democratic Institute (NDI) hoped to use public opinion research to encourage Iraq’s parties and leaders to show more focus on substantive agendas, rather than just backroom political deal-making.


Greenberg Quinlan Rosner carried out a series of nationwide focus groups and surveys that produced deep insights about Iraq’s political development and dynamics. The research highlighted the many ongoing obstacles to political progress in Iraq, including intense sectarian divisions, stagnant progress on basic services and economic issues, and a political class that the public saw as putting its own interests ahead of the people’s. 


Working in cooperation with NDI staff and a local opinion research firm, the Independent Institute for Administrative and Civil Society Studies (IIACSS), Greenberg Quinlan Rosner has conducted 36 focus groups with Iraqi adults across Iraq and 8 national surveys.