Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times. The latest poll shows:

  • Across age, race and political party, broad support in CA for immigration plan that includes path to citizenship
  • Most Californians favor citizenship path for illegal immigrants
  • California Voters Not Supportive of New Taxes
  • California voters split on Jerry Brown school plans
  • Lawmakers get higher marks, but support remains lax
  • Californians Overwhelmingly Support Gun Control Measures
  • Californians show strong support for strict gun control measures
  • Californians still anxious about economy, poll shows

Key Findings

While progress on immigration and guns in Washington is uncertain at best, Californians are anything but ambivalent on these issues. Overwhelming majorities of California voters support comprehensive immigration reform—including a path to citizenship—as well as measures to help prevent gun violence, according to the new University of Southern California Dornsife College of Letters, Arts and Sciences, and Los Angeles Times statewide poll, conducted by Greenberg Quinlan Rosner and American Viewpoint.

Among the findings:

  • Monolithic support for a path to citizenship and President Obama’s immigration plan.  Two-thirds of California voters say the system needs major change or a complete overhaul, and Obama’s proposal is a highly popular way of achieving that change, with 73 percent supporting it, including 83 percent who favor a path to citizenship as defined in President Obama’s plan.  The support crosses partisan lines, with 80 percent of whites and 71 percent of Republicans supporting this part of Obama’s plan.
  • Huge shift in attitudes toward illegal immigrants.  In just 3 years, Californians’ views on the impact of illegal immigrants on the state economy have gone from 40 to 48 percent positive-negative to 53 to 36 percent—a net shift of 25 points in the positive direction.  And the shift is not driven by generation change—the biggest change in attitudes comes from seniors, who shifted a net 37 points more positive.
  • Broad and intense support for key gun violence prevention reforms.  Overall, 92 percent support universal background checks, including 89 percent of Republicans and even 90 percent of gun owners.  Eighty-three percent support this idea strongly, challenging the notion that there is a lack of passion on the issue.  Already law in California, by a nearly two-to-one margin (62 – 33 percent, Californians support a nationwide ban on the sale of assault weapons. 
  • Governor Brown and President Obama are near their peaks in approval. Californians acknowledge a very tentative uptick in their feelings about the economy, but express confidence in the executives in charge.  Governor Brown’s approval rating is 49 percent (55 percent among NPP voters), while President Obama’s stands at 58 percent approval.


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Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times.

These findings are based on a random sample survey of 1,501 (1,501 weighted) registered voters in the state of California, conducted from March 11th to 17th, 2013. Interviews were conducted by telephone using live interviewers from Interviewing Services of America. Voters were randomly selected from a list of registered voters statewide and reached on a landline or cell phone depending on the number they designated on their voter registration. Twenty percent of this sample was reached on a cell phone. Up to five attempts were made to reach and interview each randomly selected voter.

The study includes an oversample of Latino registered voters, with the total number of Latino voters interviewed at 473 (330 weighted). All interviews among known Latinos were carried out via telephone by bilingual Latino interviewers, and conducted in the preferred language of the survey respondent, English or Spanish. Overall, 38 percent of interviews among the known Latino sample were conducted in Spanish and 62 percent in English. The technique of using fully bilingual interviewers yields higher response and cooperation rates and is greatly preferred because it does not terminate calls with Spanish-language households and require a callback.

Upon completion of all interviewing, the results were weighted to bring the Latino oversample population into line with the racial and ethnic composition of registered voters in California. The data were weighted to reflect the total population of registered voters throughout the state, balancing on regional and demographic characteristics for gender, age, race, and party registration according to known census estimates and voter file projections.

The maximum sampling error for the overall sample of 1,501 registered voters is +/- 2.9 percentage points at the 95 percent confidence level. Margin of error for subgroups is higher. The margin of error for the 473 Latino sample respondents is +/- 4.9 percentage points at the 95 percent confidence level.