On Thursday, November 4, 2010, Women’s Voices. Women Vote Action Fund and Greenberg Quinlan Rosner provided the first look at the “marriage gap” in the 2010 midterms and how unmarried women continue to be make it or break it voters in closely contested races around the country. The results of a national survey show that the margins provided by unmarried women were critical factors in numerous close races this cycle. This data, including the messages that worked with this pivotal group of voters, may be found here.
The marriage gap --the difference between married and unmarried women--is actually a stronger indicator of preference than gender alone. Traditionally, unmarried women -- single, divorced, separated and widowed - are less likely to register and vote than married women, and unmarried women tend to support progressive candidates and platforms.
Women’s Voices. Women Vote Action Fund partnered with Greenberg Quinlan Rosner to conduct a national survey of all voters and included marital status in order to provide a first look at this key voting bloc that makes up half of all American women.