Greenberg Quinlan Rosner / Greener and Hook
Center for Rural Strategies


Rural Memo (PDF - 6 K)

Rural Survey Results (Sept 2008) (PDF - 3 K)

Executive Summary

Greenberg Quinlan Rosner Research, in association with the Republican media firm Greener and Hook, recently completed a survey of rural voters in 13 battleground states on behalf of the Center for Rural Strategies.

Key Findings

The results show real progress for McCain on several key measures, including favorability and comparisons to Obama. Moreover, Sarah Palin does very well in rural parts of this country, connecting with these voters’ values and energizing the Republican base. However, this survey did not show any real movement toward McCain on the vote, despite the fact that Bush won Rural America by 11 points. His current vote share (51 - 41 percent McCain) shows no real change from a similar survey taken in May (50 - 41 percent McCain).

It is likely that ongoing concerns about the economy and jobs have prevented McCain from converting other gains into a stronger electoral position. The economy is an even bigger priority here than elsewhere in the country and McCain’s lead over Obama on economic issues stands at just 3 points. This reflects a gain for McCain since May, but compared to other issues, he performs less well on jobs and the economy.


This survey was conducted by Democratic polling firm Greenberg Quinlan Rosner, in consultation with Republican media firm Greener and Hook on behalf of the Center for Rural Strategies. It surveyed 742 respondents between September 16-18, 2008 from rural parts of the battleground states of New Hampshire, Pennsylvania, Ohio, Michigan, Wisconsin, Iowa, Minnesota, Missouri, New Mexico, Florida, Virginia, Colorado and Nevada. The survey carries a margin of error of +/- 3.75 at a 95 percent confidence level.