Greenberg Quinlan Rosner's worldwide corporate headquarters is located in New York City. The office is GQR’s fourth office around the world, including Washington, London, and Buenos Aires, in addition to the newest GQR Canada.
GQR has counseled CEOs and other top leaders at many of the world's best known corporations, including TIAA-CREF, Microsoft, Boeing, and CNBC. GQR specializes in applying cutting-edge thinking from political campaigning to corporate challenges. Our approach combines world-class expertise in polling and market research with experience as strategists for the highest stakes political and corporate campaigns, including Presidents Bill Clinton and Nelson Mandela, Microsoft, and Boeing.
The office is led by Graeme Trayner, who was most recently a partner in the London office of Brunswick Group, the international financial communications consultancy. At Brunswick, he created and led the group's insight practice and drove its expansion across Europe, North America, and Asia.
In addition, Greenberg Quinlan Rosner supported the election victory of Mayor Bill de Blasio and his campaign team with polling and strategic advice. Led by Senior Vice President Anna Greenberg, GQR conducted quantitative and qualitative research to advise the campaign’s message, television advertising, and targeting. This office will also support GQR's work in the New York region.
Anna Greenberg, Senior Vice President
Anna Greenberg has over 15 years of experience polling in the political, non-profit, and academic sectors. She joined GQRR in 2001, after teaching public opinion and survey research methodology at Harvard University’s John F. Kennedy School of Government. She was the lead pollster in many successful campaigns including for Mayor Bill de Blasio, Governor Mark Dayton, State Senator Wendy Davis, former Congresswoman Gabrielle Giffords, Congressman Pete Gallego, and Congresswoman Michelle Lujan Grisham.
Greenberg works with a wide range of NGOs on issues ranging from women’s health to LGBT rights to attitudes about religion to reducing gun violence to reforming drug laws. She heads GQRDigital and is a leader in the growing field of data analytics and micro-targeting, measuring the impact of social media on public opinion, and using social media to move voters, consumers, and activists.
Graeme Trayner, Vice President / Director of New York City Office
Graeme Trayner has extensive experience in corporate reputation, brand development, and issue management. Prior to joining GQR, Trayner was a partner in the London office of Brunswick Group, the international financial communications consultancy. At Brunswick, he created and led the group's insight practice, and advised companies globally on how to build and manage reputation.
His roots lie in progressive politics, having worked as a senior aide to British Labour Party pollsters Philip Gould and Deborah Mattinson. After graduating from the London School of Economics, he began his career working as an intern for GQR in Washington, DC. Trayner writes and speaks frequently on the convergence of business and politics, and on social psychology and corporate reputation.