Jiore Craig is the Senior Director of Digital Strategy on the Greenberg Quinlan Rosner International team. Jiore currently leads the GQR Digital practice in addition to executing campaign strategy and corporate communication supported by public opinion research. She specializes in differentiating between online sentiment and wider general public opinion, adopting campaign strategies to digital outreach platforms, and implementing digital infrastructure in developing countries.
Jiore currently concentrates on political campaign work in Latin America, Europe, and Africa – as well as public opinion work surrounding the challenges facing progressive organizations in the U.S. and Asia. Because her work is concentrated abroad, Jiore believes strongly in thinking outside of the widely-sold U.S. digital best practices playbook. As a global practice, GQR Digital has had a head start in answering some of the difficult questions facing the digital political consulting industry after a surprising U.S. presidential election left many confused about the power of social media, the danger of fake news, and the complexities of meaningfully engaging voters online. As a result, GQR Digital designs solutions on a client-by-client basis, recognizing that there is no ‘one-size-fits-all’ solution to any campaign or branding challenge.
Jiore also works together with GQR’s Corporate practice based in New York, most recently focusing on re-branding and positioning efforts and digital outreach. After joining GQR in 2013, Jiore dedicated significant time to the GQR digital efforts in the Moldovan 2014 election. More recently, Jiore worked on the successful same-sex marriage referendum ‘Yes’ campaign in Ireland. Jiore is well-versed in mixed research methodologies, including new digital methods to in digital listening to collect qualitative and quantitative data online. She is also a certified focus group moderator.