Targeting and Advanced Analytics

For cutting-edge research techniques that enable you to contact the right people with the right message, Greenberg Quinlan Rosner has the answer.

Greenberg Quinlan Rosner's analysts and dedicated field staff are some of the world's leading experts in public opinion, research methodology, and survey design. As technology and demographic trends change the public opinion research industry, we are leading the way in adapting and establishing new techniques for the way research is conducted and public opinion is measured in the 21st century.

Greenberg Quinlan Rosner is a pioneer in developing and refining powerful new research techniques that make it possible to identify and communicate with target audiences in much more precise and powerful ways. Whether you are a campaign trying to turn out voters, a company seeking new customers, a non-profit looking to increase donor contributions, or an advocacy organization mobilizing grassroots support for a cause, Greenberg Quinlan Rosner analytics can help you accomplish your goals more effectively and efficiently.

The world of public opinion research is being transformed by advanced data collection, audience segmentation, and modeling techniques that allow clients to direct their communications resources with much more precision and impact. Modeling and micro-targeting enable campaigns to focus and customize contact down to the level of the household and individuals in order to direct strategic communications efforts as effectively and efficiently as possible.

Modeling and micro-targeting work by combining polling data with information from large-scale consumer databases, the U.S. Census, voter files, and other sources. These data are then used to model a target group population. For example, these techniques allow us to identify base voters for mobilization efforts, swing voters for persuasion efforts, and issue voters for specific issue messaging.

Modeling enables us to drill down to individuals within these target groups with “scores” that indicate how likely they are to engage in the behavior our clients seek. Modeling allows us to understand what type of message is likely to be most effective with these individuals. Finally, micro-targeting produces actual addresses, telephone numbers and email addresses so our clients can directly contact individuals with the right messages.

The bottom line: modeling and micro-targeting techniques enable our clients to contact the right people with the right message - instead of wasting time, effort, and money on contacts who are not the right targets.

Greenberg Quinlan Rosner has conducted modeling and micro-targeting for political and issue groups since 2003. We have built unique and successful models across a wide-range of issues for a diverse group of clients, including Catalist, Democratic National Committee, the Human Rights Campaign, League of Conservation Voters, the National Education Association, Engage Maine, Rock the Vote, and Women’s Voices Women Vote. Greenberg Quinlan Rosner is also a leading voice at the Analytics Group, a consortium of organizations and consultants exploring modeling, micro-targeting, and other innovative research techniques to help the progressive community make advances in voter contact.

Whatever your needs for modeling, micro-targeting, and other cutting-edge research techniques, Greenberg Quinlan Rosner has the answer.