Graeme Trayner

Vice President

Brand and Communications Practice

Graeme Trayner is a Vice President at Greenberg Quinlan Rosner, where he runs the firm's New York office and brand and communications practice.

Drawing on his background in politics, branding and opinion research, he has developed programs to advance corporate strategies, and helped manage and frame issues including regulation, mergers and acquisitions, foreign direct investment and social responsibility.

Trayner has advised companies globally on how to build and manage reputation, and has worked across sectors including financial and professional services, energy and utilities, consumer industries, healthcare and telecoms.

Prior to joining GQR, Trayner was a Partner in the London office of Brunswick Group, the international financial communications consultancy. At Brunswick, he created and led the group's insight practice, and drove its expansion across Europe, North America and Asia.

Trayner also worked closely with consumer research pioneer Wendy Gordon, and has counseled companies and organizations on brand identity, values and culture. He served on the board of the UK Association for Qualitative Research.

His roots lie in progressive politics, having worked as a senior aide to British Labour Party pollsters Philip Gould and Deborah Mattinson. After graduating from the London School of Economics, he began his career working as an intern for GQR in Washington, DC.

Trayner writes and speaks frequently on the convergence of business and politics, and social psychology and corporate reputation. His paper on rethinking reputation research was given a High Commendation at the 2012 annual Market Research Society conference.