Drew Lieberman is a Vice President at Greenberg Quinlan Rosner Research, Inc., where he provides polling data and strategic advice to political campaigns, corporations, foundations, issue advocacy organizations, and the media, including conducting the Los Angeles Times-University of Southern California poll. He has appeared on NPR and been cited in numerous media publications, and has served as a guest lecturer for several colleges and universities.
Lieberman has conducted hundreds of focus groups and surveys across nearly every state in the country, and he has advised a broad range of political candidates and elected officials at all levels. Some of his current and past clients include:
- Chicago Mayor Rahm Emanuel
- The Los Angeles Times
- The University of Southern California
- Former U.S. Senator Joe Lieberman
- U.S. Rep. Jim McGovern
- Former U.S. Rep. John Adler
- New Jersey State Senator Donald Norcross
- The Democratic Congressional Campaign Committee
- The San Diego Labor Council
Lieberman also has a broad range of corporate experience across a diverse group of sectors, from a large investment bank to several media outlets to national clean energy companies. He has a particularly strong background in health care and public health issues, providing research and strategic guidance for the Robert Wood Johnson Foundation, the Trust for America’s Health, and Blue Cross Blue Shield.
Lieberman has expertise in emerging technologies and advanced analytical tools, from the use of web surveys and cell phones to the development and implementation of modeling and microtargeting, which allows campaigns and companies the ability to maximize efficiency in reaching their target audience by reaching voters or consumers down to the individual level.
In 2012, Lieberman helped elect the first Democratic mayor of San Diego—the country’s 8th largest city—in nearly a quarter century. Since 2006, Lieberman has directed GQRR’s work with the New Jersey Legislature’s Democratic Caucus. After building majorities in both the Senate and Assembly chambers, Lieberman has helped New Jersey Democrats maintain those majorities, without losing a seat in 2013 despite Chris Christie’s presence at the top of the ticket.
Lieberman has an extensive background in Democratic campaigns. Prior to joining Greenberg Quinlan Rosner, he managed U.S. Congressman Heath Shuler’s first successful campaign in North Carolina. Lieberman has worked on U.S. House campaigns in over a dozen states, including Louisiana and Nebraska, and he served as the Get-Out-The-Vote Director for former U.S. Congresswoman Stephanie Herseth in her 2004 special election victory in South Dakota. He has a strong background in voter targeting, message development, and communications.
From 2002 to 2005, Lieberman served in various capacities at the Democratic Congressional Campaign Committee, including Southern and Midwest Regional Political Director, where he oversaw candidate recruitment and assessment of campaigns, and worked directly with candidates and campaigns to develop strategy, including budgeting, targeting, and fundraising. Prior to that, Lieberman was DCCC Candidate Services Director, where he acted as the initial point of contact for House candidates nationwide, providing them with guidance and technical support to run effective campaigns and work with the Washington, D.C. political community. Lieberman also served as DCCC National Field Coordinator, where he coordinated the committee’s multi-million dollar direct mail, field, and phone programs.
Prior to becoming involved in Democratic politics, Lieberman supervised operations of Tandem Medical, Inc. in Tijuana, Mexico. He graduated cum laude from Vanderbilt University.