Drew Lieberman is a Vice President at Greenberg Quinlan Rosner Research, Inc., where he provides polling data and strategic advice to political campaigns, corporations, foundations, issue advocacy organizations, and the media, including conducting the acclaimed Los Angeles Times-University of Southern California poll.
He has appeared on NPR and been cited in numerous media publications, and has served as a guest lecturer for several universities.
Lieberman has conducted hundreds of focus groups and surveys across nearly every state in the country, and he has advised a broad range of political candidates and elected officials. Some of his current and past clients include:
- Chicago Mayor Rahm Emanuel
- The Los Angeles Times
- The University of Southern California
- U.S. Rep. Jim McGovern
- U.S. Rep. Donald Norcross
- Former U.S. Senator Joe Lieberman
- Former U.S. Rep. John Adler
- The San Diego Labor Council
Lieberman also has a broad range of corporate experience across a diverse group of sectors, from a large investment bank to several media outlets to national clean energy companies. He has a particularly strong background in health care and public health issues, providing research and strategic guidance for the Robert Wood Johnson Foundation, the Trust for America’s Health, and Blue Cross Blue Shield.
Lieberman has expertise in emerging technologies and advanced analytical tools, from the use of web surveys and cell phones to the development and implementation of modeling and microtargeting, which allows campaigns and companies the ability to maximize efficiency in reaching their target audience by reaching voters or consumers down to the individual level.
In 2012, Lieberman helped elect the first Democratic mayor of San Diego—the country’s 8th largest city—in nearly a quarter century. Since 2006, Lieberman has directed GQRR’s work with the New Jersey Legislature’s Democratic Caucus. After building majorities in both the Senate and Assembly chambers, Lieberman has helped New Jersey Democrats maintain those majorities, without losing a seat in 2013 despite Chris Christie’s presence at the top of the ticket.
Lieberman has an extensive background in Democratic campaigns. Prior to joining Greenberg Quinlan Rosner, he managed U.S. Congressman Heath Shuler’s first successful campaign in North Carolina. Lieberman served as the Get-Out-The-Vote Director for former U.S. Congresswoman Stephanie Herseth and has worked on U.S. House campaigns in over a dozen states. Lieberman also served in various capacities at the Democratic Congressional Campaign Committee, including Southern and Midwest Regional Political Director.
Prior to becoming involved in Democratic politics, Lieberman supervised operations of Tandem Medical, Inc. in Tijuana, Mexico. He graduated cum laude from Vanderbilt University and resides in San Diego, CA.