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Business


BUILDING BRANDS. SHARPENING COMMUNICATIONS.

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Business


BUILDING BRANDS. SHARPENING COMMUNICATIONS.

GQR advises companies, institutions and associations on brand development, reputation planning, and strategic communications.

Our approach blends the incisive focus of election-winning strategies with the latest thinking in psychology and neuroscience. Informed by our campaign experience, we use opinion research to explore shifting landscapes and chart a distinctive positioning. 

We have worked with some of the world's most iconic companies, including Microsoft, BP and Boeing. 

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Our Distinctive Approach


 CAMPAIGN MINDSET WITH PSYCHOLOGICAL INSIGHT

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Our Distinctive Approach


 CAMPAIGN MINDSET WITH PSYCHOLOGICAL INSIGHT

Much messaging and issue research places too much emphasis on people’s reactions to direct questions.   In contrast, GQR looks to understand the intuitive and implicit, and how brands can resonate with people’s core motivations and values.   
   

Connecting to values

Today, information alone is not enough to change opinions.  What is critical is to connect to deep-seated values.  Informed by insights into voter behavior and evolutionary psychology, GQR maps out attitudes against core values. 
 

Exploring the nonconscious

People’s views on brands and issues are shaped in part by nonconscious factors – which are hard to reach through direct questions.  We deploy a range of methodologies to unearth implicit associations, and explore what’s in the background as well as foreground.

Our layered understanding of how people look at your brand or issue enables us to identify how to grow, win support or increase motivation.

For more on our thinking on brand, reputation and communications, click here:

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Expertise


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Expertise


GQR has worked across sectors, and brings detailed knowledge of the dynamics at play in business.

Our core areas of expertise:  

  • Health and wellness
  • Financial and professional services
  • Telecom, media and technology
  • Energy and utilities
  • Infrastructure and transportation
  • Consumer Industries
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Services


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Services


GQR specializes in helping companies, institutions and associations navigate change, whether that is competitive pressures, market reforms, or evolving societal expectations. 

Our work at the intersection of campaigns and public policy around the world allows us to bring a unique perspective to how voter expectations impact business. 

Our services include: 

  • Brand positioning and corporate identity
  • Reputation planning and assessment
  • Campaign and communications development
  • Thought leadership and policy studies
  • Stakeholder and opinion leader research
  • Employee and change communications
  • Issue and critical situation management
  • Public affairs research
  • Social mission and responsibility

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Case Studies


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Case Studies


We have worked with leading brands and companies around the world. Our team has a strong track record working in financial and professional services, energy and utilities, infrastructure, healthcare and technology, and media and telecoms.