For Democratic leaders and progressive political parties around the world looking to win elections and govern effectively, Greenberg Quinlan Rosner has the answer. Whether finding innovative ways to break through and win the toughest races in the United States or working on political campaigns in more than 90 countries, we help leaders modernize and reform their parties, coalitions, and countries, making them more competitive in elections and more effective in office. Find out more.
In 2013, New York City Democrats looked forward to electing one of their own to run the largest city in the country for the first time in 24 years. Only no one thought it would be Bill de Blasio. The Public Advocate managed just 7 percent in early public polling.
In 2011, Greenberg Quinlan Rosner played a critical role in developing a strategic framework and targeting strategy for Chicago Mayor Rahm Emanuel in his successful campaign to succeed long-time Mayor Richard M. Daley. After more than two decades in office, Mayor Daley’s decision to retire left the city with its first wide open contest for mayor in a generation.
By the time Tony Blair took over the party leadership in 1994, it had been 15 years since the Labour Party had last formed a government. Blair knew that for the Party to regain the confidence of the British public, Labour would first have to change itself.
Nelson Mandela and the African National Congress had been fighting for decades to free South Africa from apartheid. In 1994, they were able to compete in South Africa’s first free and open elections, but the ANC was a liberation movement, not a political party, and they were fighting an election against the disciplined, experienced machine of the incumbent government.
In 1992, the governor of Arkansas was just one of many candidates running for the Democratic nomination for President—to win, he needed ideas and a strategy to help him break through the primaries and take on George Bush.
On the eve of a new government in late 2010, Iraq’s democracy was at a crossroads. The National Democratic Institute (NDI) hoped to use public opinion research to encourage Iraq’s parties and leaders to show more focus on substantive agendas, rather than just backroom political deal-making.
The Australian Labor Party turned to GQR—as it had in the New South Wales state elections in 2007—to give focus to the campaign. With a new, relatively unknown Prime Minister and elections only weeks away, the ALP had to introduce Julia Gillard, lay out her agenda for Australia’s future in a compelling way, and define her opponent Tony Abbott quickly and convincingly.
When popular six-term Senator Pete Domenici announced he would not be running for a 7th term representing New Mexico in the U.S. Senate, the announcement set off a scramble to replace him, drawing all three of the state’s U.S. House members into the race for the open seat. Political observers considered New Mexico’s Senate contest a “toss up.”
When users click the “like” button on a candidate’s Facebook page, they connect their social network to that of the campaign. The users themselves are connected to candidates, their campaign statements, and their fundraising appeals, but also, their social network friends can also follow their interactions with the campaign.
Arizona state senator Gabrielle Giffords, one of a number of local figures running for the Democratic nomination, hired GQR's Anna Greenberg and Dave Walker to help run her race. Giffords won the General Election by 12 points in a district the Republican incumbent had won by 24 points two years earlier.
In late 2011, as Maggie Hassan prepared to enter the race for Governor of New Hampshire, there were many indications this would not be an easy race. The Republican landslide of 2010 had been devastating in New Hampshire, where Democrats lost an open U.S. Senate race, both congressional seats and more than 100 seats in the state House to fall deep into a minority.
In 2007, New Hampshire Governor Jeanne Shaheen challenged incumbent Senator John Sununu in a rematch of their 2002 faceoff that had sent Sununu to the Senate. GQR helped devise a strategy that emphasized the need for a leader like Jeanne Shaheen, who would work for a new direction in Washington to help New Hampshire families. On Election Day, the Shaheen campaign prevailed by a 7-point margin, 52--45 percent.
After eight years of Communist rule, Vlad Filat and his Liberal Democratic Party of Moldova (PLDM) took over the government. GQR provided the PLDM with advice on strategy and message based on campaign polling, including benchmark and tracking surveys, and focus groups and helped PLDM to victory.
Greenberg Quinlan Rosner Research’s corporate practice works with companies to anticipate and manage change, stay ahead of the competition, and ensure their strategies resonate with the audiences that matter.
Our research is designed not only to gauge current opinion, but also to examine issues and shape campaigns that help our clients reach their goals. We provide our clients with communications strategies that allow them to meet these challenges head-on. Find out more.
Microsoft’s software transformed the world with Bill Gates’ vision of “a PC on every desk.” But over time, its aggressiveness and ubiquity provoked fears of dominance and lock-in. It got so bad that people took to the streets protesting a Microsoft file format.
Lululemon Athletica is a major producer of yoga activewear, with annual revenue of over a $1 billion and over 200 stores across North America and Oceania. On March 17, 2013, a major quality complaint for a vanguard product posed a significant threat to how the company and its products were viewed by consumers.
Cooper University Hospital in Camden, NJ, was in the process of turning itself into a world-class hospital. It had built South Jersey’s only Level 1 trauma center, was a leader in cutting-edge medical research and innovation, and had begun training the next generation of physicians. Yet Cooper still struggled to gain market share.
After merging with Amoco in 2002, BP set out to define its mission and improve its market position by re-branding itself as a company focused on transcending the energy-environment paradox and developing renewable and low-carbon energy sources - making BP into a company going “Beyond Petroleum."
Sainsbury’s supermarkets in the United Kingdom faced a serious problem. What was once the preeminent chain of supermarkets throughout Great Britain had been surrendering market share for years, eclipsed by bigger, more modern grocery giants Tesco and Asda. For help in re-branding, re-launching, and taking on their competitors, Sainsbury’s needed serious strategic research.
The Olympics were born in ancient Greece, and the modern Olympic movement was reborn in Athens in 1896. But when Athens sought to host the summer Games again for the 1996 centennial, it found itself blocked.
For advocacy groups looking to make a difference, Greenberg Quinlan Rosner has the answer. We work with non-profits and NGOs throughout the US and around the world, helping them win support for their ideas and realize their goals. Our staff includes experts on issues such as immigration, national security, religion and values-based politics, technology, globalization, energy, and the environment. Find out more.
Choice was a defining and decisive voting issue for this group of swing women voters. It ranks as the number one reason for these likely defector women to have voted against Mitt Romney.
When President Obama signed the bill repealing Don’t Ask, Don’t Tell on December 22, 2010, he completed a long journey for the gay community, particularly for those who serve or have served in the U.S. military.
The devastating earthquake that hit Haiti on January 12, 2010 left a void of reliable information about the most urgent needs and reconstruction priorities of the Haitian people. Conducting research in this environment presented daunting challenges.
The Geneva Conventions sought to strengthen the protections afforded to combatants and civilians in times of armed conflict, but a half century after their establishment, many observers felt that these laws had lost some of their visibility, salience, and suasion.