Greenberg Quinlan Rosner is pleased to announce a major enhancement of its communications consulting services with the addition of Collin Ward as Vice President and the new leader of GQR’s Corporate and Advocacy Communication practice. For over three decades, GQR has helped US and global companies, NGOs, and political leaders by providing accurate, penetrating opinion research and helping them to translate it into action agendas. With the addition of Ward, GQR expands its capabilities to provide services such as message and speech development, marketing and communications campaign planning, branding, reputation management, and crisis communications.
“The best communications strategies start with a deep understanding of your audience,” says GQR Partner Jeremy Rosner. “By providing communications services that build on our opinion research expertise, we can help ensure our clients have data-driven, winning ways of telling their story and making their case. With Collin on board, we will be able to meet even more of our clients’ comprehensive needs.”
Ward joins GQR this month after more than a decade working with corporations, political campaigns, and advocacy groups to develop innovative and effective marketing and communications strategies across multiple channels, with a strong focus on the digital world. Before joining GQR, Ward was the Director of Marketing for Women for Women International, a global NGO that works with the most marginalized women in war-torn countries. While there, he aligned the organization’s earned and paid media strategies and rebuilt its digital program. He also served as the Director of Marketing for the Democratic National Committee. At the DNC, he integrated messaging across channels, and brought a data-driven orientation to the marketing department, to increase grassroots support and mobilize millions of supporters.
Prior to the DNC, Ward worked with a variety of corporate and advocacy clients including national campaigns for brands including Safeway, Blue Cross Blue Shield, Kaiser Permanente, and the Smithsonian Institution. He started his career working with corporate clients at a boutique advertising agency in his native Southern California.
“Collin brings such a high level of communications experience and talent to our firm,” says GQR Partner Anna Greenberg. “He has a unique expertise in leveraging data and research to inform, design, and execute integrated communications plans, creative content, and branding strategies, and marketing campaigns.”
GQR is a global leader in cutting-edge opinion research, strategy, and communications. For over three decades, in the US and over 90 other countries, GQR has helped top leaders in business, advocacy, politics, and government understand their audiences, sharpen their communications, move opinion, and achieve their goals. GQR helps its clients through its Opinion Research, Data Analytics, Digital, and Communications practices, with offices in Washington, Boston, Toronto, and London.