Obama 2012, Digital Media, and International Campaigns


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Smart campaigns around the world are already picking up on the principles that underpinned the Obama campaign's digital program. And they are adopting some of the Obama team's key tactics -- and adapting them to their own unique political settings and dynamics.

"In 2008, Barack Obama changed digital campaigning forever. And last month, he did it again. Of course, when it comes to campaigns outside the U.S., the Obama team's approach cannot merely be transplanted whole. Every country is different; each has a unique political culture and many have far lower levels of Internet penetration than the U.S. -- a major hurdle to achieving what Obama for America did online.

But smart campaigns around the world are already picking up on the principles that underpinned the Obama campaign's digital program. And they are adopting some of the Obama team's key tactics -- and adapting them to their own unique political settings and dynamics."

Read the full article by GQR's Patrick Faust and Blue State Digital's Matthew McGregor on Huffpo: 2012 from an International Perspective.