New University of Southern California Dornsife College of Letters, Arts and Sciences/Los Angeles Times Poll


usclatpoll

On behalf of theUniversity of Southern California Dornsife College of Letters, Arts and Sciencesand the Los Angeles Times, Greenberg Quinlan Rosner Research, in conjunction withAmerican Viewpoint, conducted a new survey among 1,002 registered California voters. The latest survey shows:

  • Obama has big edge in California
  • Gay Marriage Not a Key Voting Issue for 75 Percent of CA Voters
  • California voters still support Jerry Brown's call for tax hikes
  • In Face of Higher Calif. Budget Shortfall
  • Support Slips for Gov. Brown’s Tax Initiative
  • Most California voters don't support legalizing pot
  • Voters back tobacco tax but split on term-limits change
  • Workplace conditions are worse for many
  • Majority of Californians Would Oppose High-Speed Rail if Given Another Chance to Vote on It
  • Public opinion wanes on California bullet train plan
  •  

Key Findings

USC Dornsife/LA Times FQ

USC Dornsife/LA Times Crosstabs

Articles

Below you can find articles and stories on findings of this poll:

May 29

Obama has big edge in California, poll shows - LA Times

Gay Marriage Not a Key Voting Issue for 75 Percent of CA Voters - USC Dornsife

California voters still support Jerry Brown's call for tax hikes - LA Times

In Face of Higher Calif. Budget Shortfall, Support Slips for Gov. Brown’s Tax Initiative - USC Dornsife

May 30

Most California voters don't support legalizing pot, poll finds - LA Times

Voters back tobacco tax but split on term-limits change - LA Times

May 31

Workplace conditions are worse for many, poll finds - LA Times

June 1

Public opinion wanes on California bullet train plan, poll shows - LA Times

Majority of Californians Would Oppose High-Speed Rail if Given Another Chance to Vote on It - USC Dornsife

Methodology

Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times. 

These findings are based on a random sample survey of 1,002 registered voters in the state of California, conducted from May 17th to 21st, 2012. Interviews were conducted by telephone using live interviewers from Interviewing Services of America. Voters were randomly selected from a list of registered voters statewide and reached on a landline or cell phone depending on the number they designated on their voter registration. Fifteen percent of this sample was reached on a cell phone. Up to five attempts were made to reach and interview each randomly selected voter. In order to examine distinctions and include a wider range of questions in this study, some questions were split into random half-samples, with 501 respondents in each split sample. 

The study includes an oversample of Latino registered voters, with the total number of Latino voters interviewed at 339 (200 weighted). All interviews among known Latinos were carried out via telephone by bilingual Latino interviewers, and conducted in the preferred language of the survey respondent, English or Spanish. Overall, 38 percent of interviews among the known Latino sample were conducted in Spanish and 62 percent in English. The technique of using fully bilingual interviewers yields higher response and cooperation rates and is greatly preferred because it does not terminate calls with Spanish-language households and require a callback. 

Upon completion of all interviewing, the results were weighted to bring the Latino oversample population into line with the racial and ethnic composition of registered voters in California. The data were weighted to reflect the total population of registered voters throughout the state, balancing on regional and demographic characteristics for gender, age, race, and party registration according to known census estimates and voter file projections. 

The maximum sampling error for the overall sample of 1,002 registered voters is +/- 3.5 percentage points at the 95 percent confidence level. Margin of error for subgroups is higher. The margin of error for the 339 Latino sample respondents is +/- 5.8 percentage points at the 95 percent confidence level.