Choice Can Help President Obama Win Back Women Defectors


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There is a group of women voters who supported the President Obama in 2008 but are not currently voting for him—bringing them back into the fold can be an important element of his reelection. By injecting the choice issue into the debate among these women defectors, NARAL Pro-Choice America is uniquely suited to help accomplish this goal. A recent survey conducted by Greenberg Quinlan Rosner on behalf of NARAL Pro-Choice America shows that choice provides an opening for President Obama and other Democrats to create a sharp contrast with anti-choice Republicans and demonstrate a clear sense of advocacy that works to bring many of these women defectors home.

Key Findings

There is a group of women who voted for President Obama in 2008 but are not currently supporting him, and this data suggests many of them should be in his camp. Choice provides an opening for President Obama and other Democrats to create a sharp contrast with anti-choice Republicans and demonstrate a clear sense of advocacy. As the political leader of the pro-choice movement, NARAL Pro-Choice America is uniquely positioned to drive this contrast and prove to the women defectors that Obama is on their side and will fight for them, while the anti-choice candidate is misaligned with their values. While this campaign will be about the economy, NARAL Pro-Choice America’s plan can add value to the president’s effort by effectively expanding the number of women defectors Obama can win back.

Read the full report: Choice Can Help President Obama