New University of Southern California/Los Angeles Times Poll


A new survey was conducted for the Los Angeles Times and the University of Southern California College of Letters, Arts and Sciences by Greenberg Quinlan Rosner in conjunction with American Viewpoint, both based out of Washington, DC. California voters overwhelmingly want a Senator who will work with President Obama to pass his policies, not against him. While some public polls had Steve Poizner pulled within striking distance of Meg Whitman in the Republican primary for governor, Whitman has regained control and holds a wide lead over Poizner heading into the final month. Jerry Brown has taken a slim lead over Meg Whitman in this survey after trailing her in the previous USC/Los Angeles Times poll in March. Read more to see the full results.

Downloads

Survey Results (PDF - 8 K)

Survey Crosstabs (PDF - 1 MB)

Survey Graphs (PDF - 34 K)

Executive Summary

A new survey was conducted for the Los Angeles Times and the University of Southern California College of Letters, Arts and Sciences by Greenberg Quinlan Rosner in conjunction with American Viewpoint, both based out of Washington, DC.

Key Findings

  • California voters overwhelmingly want a Senator who will work with President Obama to pass his policies, not against him.
  • While some public polls had Steve Poizner pulled within striking distance of Meg Whitman in the Republican primary for governor, Whitman has regained control and holds a wide lead over Poizner heading into the final month.
  • Jerry Brown has taken a slim lead over Meg Whitman in this survey after trailing her in the previous USC/Los Angeles Times poll in March.

Read LA Times articles:

Whitman expands primary lead; Fiorina pulls out from the pack

Californians split on Arizona’s illegal immigration crackdown

California voters back pot legalization, but support is shaky

Methodology

These findings are based on a random sample survey of 1,506 registered voters in the state of California conducted from May 19-26, 2010. All interviews were done by telephone using live interviewers from the ISA Research facility in Van Nuys, California. Voters were randomly selected from a list of registered voters statewide and reached on landline or cell phone depending on the number they designated on their voter registration. The percentage of cell phone respondents in this study matches the percentage of those who list their cell phone on the voter file. Bilingual dialers gave respondents the option of taking the survey in English or Spanish. Up to five attempts were made to reach and interview each randomly selected voter. In order to include a wider-range of questions in this study, some batteries of related questions were split into random half-samples of 753 voters each, or random third samples of 502 voters each, for purposes of time.

Upon completion of the interviewing, the results were weighted slightly to more accurately reflect the total population of registered voters throughout the state. Weighting was done to regional and demographic characteristics according to known census estimates and voter file projections; party registration was weighted to match the most recent 2010 report from the California Secretary of State’s office.

The maximum sampling error for results based on the overall sample of 1,506 registered voters is +/- 2.6 percentage points at the 95% confidence level. The margin of error for the findings from each random half-sample of 753 registered voters is +/- 3.6 percentage points and the margin of error for each third split is +/- 4.5 percentage points.