We help campaigns, organizations, and corporations make data-driven decisions. With so much information available, we help you cut through the clutter to understand what people want, how to reach them, what to say to them, and what will motivate them. Our decades of experience turning data into actionable advice will ensure you get the most out of your data.
While social media is a powerful tool to connect and engage with people around the world, social media data can also be used to analyze emerging trends and conversations that are developing on social media platforms. In order to make use of these trends, however, we must first understand how events in the real world make their way into social media conversations.
Lululemon Athletica is a major producer of yoga activewear, with annual revenue of over a $1 billion and over 200 stores across North America and Oceania. On March 17, 2013, a major quality complaint for a vanguard product posed a significant threat to how the company and its products were viewed by consumers.
When users click the “like” button on a candidate’s Facebook page, they connect their social network to that of the campaign. The users themselves are connected to candidates, their campaign statements, and their fundraising appeals, but also, their social network friends can also follow their interactions with the campaign.